These algorithms are fed by an enterprise grade data stack – social data, search data, platform data, third party data, proprietary data and more. The Machine uses this data to find your audience, examine your competitive situation, and look at how you stack up against both. It also automates tedious tasks, simplifies complicated ones and helps us better the process of ad making from start to finish. Simply put, the machine gives us a running start on cracking your brief.

Learn more about The Machine

Because of The Machine’s speed and accuracy, we’re able to collaborate more, make better decisions and move with certainty and confidence, from beginning to end.

Step 1. Audience & Strategy
The most effective advertising happens when a relevant and interesting message is delivered to the right audience. We use the machine to make sure we’re talking to the right people. Customer bases change fast, and we need to change with them. Once we're sure we’re talking to the right audience, we build a deep profile on them, with up to the second likes and interests. We then work with the machine to come up with a series of strategies. We review them together, refine a few, and choose one to brief into the creative teams. This all happens in a few days, not weeks or months.

Step 2: Creative
Because we’re always talking to the right audience with the right strategy, we’re able to crack the creative brief faster, with bigger, more provocative ideas. The kind of ideas that land in culture, and outperform. We use the full power of our machine to arrive at better, breakthrough ideas. Because we believe these are the types of ideas that perform best.

Step 3: Production
Traditional outsourced production is aided by AI and ML co-creation tools, and our in-house studio. This allows us to work with a wide range of budgets, as well as continue to move quickly so that our relevant message enters the market at the right time. See some of those co-creation tools in action.